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Alternative is the alternative

Alternative Flooring refuses to be yet another characterless flooring brand. We are determined to be stand out, and be a beacon of creativity and interest. Alternative Flooring is a brand people continue to be excited by. So what makes us different?

Alternative are passionate about innovation and creativity. With a cheeky sense of humour, we mix new and inspiring designs with authentic natural classics. Our customers love our expertise and experience as well. After all, flooring is a major investment. That's why people can also expect great service from us: advice, support, inspiration.
We're a modern company, of course, when it comes to the provenance of our flooring, making products which are not only better, but ethical and sustainably sourced. In other words we are a breath of fresh air.

Innovative. Creative. Natural. Fun.

With integrity, experience and expertise. We are that rare thing: a flooring brand you can love and trust.

Alternative is the alternative.
About Natural

We love to be natural but dare to be different. Nature inspires us to create original interiors and our natural flooring revels in all sorts of different textures that add depth, interest and richness to an interior.

Our products derive from sustainable natural resources from around the World; Coir and Jute from India, Grass from the coastal regions of China and Vietnam, Sisal from the breezy Mexican Gulf.
About Wool

Our fine and chunky wools are full of natural character and big on texture. A wool rich carpet is as warm and welcoming as an open fire. It is sophisticated, luxurious, naturally soft and comfortable underfoot. Our snuggly knits will keep you warm and baffle out sound. Whether you are looking for demure and subtle, loud and proud or smart and contemporary, we have a wool carpet for everyone.

Our wool carpets inspire passion and provenance; they welcome you like an embrace from a long-lost friend.

Welcome home to wool.
About Quirky

Quirky by name and definitely quirky by nature, this fashionable award-winning British collection of wilton carpet runners takes its cue from true Brit style. An on trend range packed with pattern, full of colour, designed with bravado and boasting a hip mix of styles - Dotty, Tess, Fling and Skinny.

Woven on traditional looms we have taken a great British carpet tradition and made a collection thats right for today.

We love Dotty Mixtures; mix our Dotty runners with complementing edging. Serious interiors fun.

Carpet width: 69cm as standard.
About Eco

Feel the love as you spread ethically and environmentally friendly eco around your home. This is the ultimate understatement in 100% natural wool.

Our pioneering Eco Collection is unique, the first bio-degradeable carpet launched in the United Kingdom. This hand woven wool collection is just the beginning of our commitment to making a difference and ensuring that this planet is a healthy one.

We passionately care about what you stand on.
About Runners

In addition to our stand out Quirky runners, we are now offering seven of our popular carpet ranges in narrow widths.

Let your imagination run wild. Options include stripes, plains and herringbones. 66cm wide as standard with edges whipped in a matching yarn, these runners are a cost effective and more economic choice for narrow areas.

But dont let us hold you back - you can still make your own mark with our Make Me A Rug which allows for ultimate personalisation.

Where will your imagination take you?
For More information please visit

Alternative Flooring range is also visible on our site.

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