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Red Thread collection by Jab Anstoetz

German design house JAB Anstoetz is proud to announce a series of exceptional carpet and rug designs by international interior designer Staffan Tollgård; the Red Thread collection. The initial UK launch in September 2014 will be followed by a worldwide launch in January 2015 at imm Cologne.

Staffan has used shapes, patterns and colours inspired by the revelation and transformation of materials and surfaces to create eight designs that each has a story, in keeping with his adherence to the Scandinavian notion of the Red Thread in all his work.
As Staffan explains: “The Scandinavian notion of the Red Thread has been central to my work as an interior designer for over ten years. I have used it as a powerful metaphor to describe the journey towards the creative DNA of each project we have worked on – the heart of the matter that connects interior, architecture and environment; the visual or creative motif that tells our client’s story using the language of design. For my first collection of rugs, I have been able to make the red thread a reality. We explored how each rug could tell the story of the artistry of JAB Anstoetz’s artisans, of the processes that make their rugs so creatively rich and valuable. At the same time we used the metaphor of change and of revelation as a vehicle for these techniques”.

Each rug is a work of art in its own right with Staffan’s intricate and highly detailed designs being brought to life by JAB’s flooring team using pure silk and 100% New Zealand wool.

Using the latest technology, science and beauty has been fused together as sections of the rugs have been cut away to create 3D, multi-layer effects which result in beautiful, dramatic floorcoverings.

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